Respect the Black Dollar!
Posted on
February 12, 2007 by
JP Smith
When will you marketers learn?
When you sell your cars, jewelry, clothing, fine wines, etc., where are the people of color?
Do you realize that you could be leaving billions on the table?
According to consulting company Diversity Affluence, ethnic households with annual incomes of $200,000 and greater have a combined annual purchasing power of $110 billion.
All that money and no one is actively marketing to them. Sounds like an opportunity just ready to be seized.
Are you listening, now?
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Hi JP,
I’m listening! As the founder of Diversity Affluence, I feel that it’s my job to educate marketers about what’s real…..and what’s really going on. Due to the lack of research (aka…business intelligence), they are simply uninformed. That’s going to change. Furthermore, have you read about “Royaltons?”
If not, I encourage you to do so and to spread the word so that the term “minority” will one day be a thing of the past!
Thanks for the posting. We appreciate it and your support.
Andrea
February 15th, 2007 at 8:48 pm