black…MYstory

I love articles like this. Often, people look at diversity as something people should employ in business practices because it’s a nice thing to do. However, as columnist Ruben Navarrette points out, it’s not about doing what’s nice, it’s about using diversity to make one’s business more successful. By ignoring the this fact, one could find one’s business falling behind the competition.

It’s really simple when you think about it. I posted an article recently about how Intel had to pull an ad which shows a white guy in the middle of a room and several black sprinters around him in a starting position. However, to see the ad, it looks like a bunch of black men bowing down to a white man.

Now, perhaps, if the would have employed more diverse perspectives, they might have seen the issues with this. Instead, a prominent company exposed itself as not being very culturally-competent. Considering that they do business around the world, it looks like they really don’t know enough about people of different cultures. Otherwise, this idea would have never seen daylight.

Corporate America needs diversity. It’s not about the feel-good or PR component–it’s about dollars and cents.

Popularity: 10% [?]